The History Of Acqua Di Parma
Acqua di Parma is a fragrance, grooming and lifestyle brand steeped in history and tradition, which maintains a modern, chic and sophisticated image. They produce some of the finest quality colognes, perfumes, body products, bath luxuries, male grooming items, candles, room fragrances and leather accessories available, each made with the attention to detail, luxury and style that has become to be synonymous with the Acqua di Parma brand.
Acqua Di Parma has been established for nearly 100 years. Acqua Di Parma was created for the distinguished court of the Gonzaga family in Parma in Italy in the early twentieth century, as an Italian response to the German dominated cologne market and was an instant success due to its uniquely refreshing, Mediterranean tones and use of sparkling citrus fruits.
Since this launch Acqua Di Parma has maintained its relationship with the rich and famous and has been quoted as the fragrance choice of distinguished individuals such as Cary Grant and Ava Gardner, today it is still one of the 'best kept secrets' of the fragrance connoisseur.
A Rich and Distinguished History
The Rise of Colonia
The 1930’s and 1950’s were a golden age for Acqua di Parma. By the 1930s, the cologne had become so popular that its production had to be increased in order to meet the market's demands. During the 1950’s Colonia became the perfume of choice for men and women of discerning taste and sophisticated elegance, Hollywood's biggest names included.
The Best Kept Perfume Secret
In 1993, three friends who happened to be in the Italian luxury goods industry, Luca Cordelo di Montezemolo, Presidente of Ferrari, Diego Della Vante, founder and owner of Tod’s S.p.A and Paolo Borgamenero, shareholder with the La Perla Group, joined forces and embarked on an exciting new venture Acqua di Parma SRL.
These three men were determined to safeguard this Italian Classic and preserve its name for quality and sophistication but also enhance the awareness of this beautiful crafted brand; this philosophy has ensured that Acqua di Parma has gone from strength to strength.
The first Acqua Di Parma Boutique
Acqua Di Parma Today
While the label continues to reside at the forefront of beauty and fashion, Acqua di Parma also holds true to its original roots and production practices: the essence is still distilled entirely by hand, and the packaging is still hand designed and crafted by skilled craftsmen and experts using the same tried and true methods as in the past.
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