Joico Colour Endure Range helps you to protect the vibrancy and longevity of your hair colour. Each product in the Joico Colour Endure Range has gentle, yet powerful, formulations to help lock in pigment and seal the hair from damage. Joico hopes that with this range of Colour Shampoos that you can reveal and celebrate strong, healthy, brilliant colour. Joico's mantra is 'Think Healthy Hair' and this range of Shampoos and Cleansers by Joico aims to make your tresses look the healthiest they can be, whatever your hair type. Joico have created special shampoos for dry, chemically treated hair, normal hair and oily hair, to soothe and treat these specific hair types.