Blinc's Kiss Me Mascara is the world's first mascara innovation to form tiny water-resistant tubes around your lashes that stay on better than waterproof mascaras yet come off easily without the need for a makeup remover. Kiss Me mascara is not an oil-based paint like traditional mascaras, which means it cannot smudge, run, clump or flake into your eyes - making it ideal for people with sensitive eyes and those that wear contacts. The area around your eye is most susceptible to wrinkling. Kiss Me is safer since it does not require harsh makeup removers or any rubbing around that sensitive part of your face. These unique patented features make Blinc Kiss Me a revelation for your makeup bag that will help keep you looking radiant and younger for longer.