Jean PatouThe house of Jean Patou began as a fashion house in 1912 making exquisite and luxurious clothes. Jean Patou became known for eradicating the flapper look by lengthening the skirt and introducing sportswear for women, and is considered the inventor of the knitted swimwear and the tennis skirt. He, notably, designed the then-daring sleeveless and thigh-length cut tennis wear for Suzanne Lenglen and was the first designer to popularize the cardigan, and moved fashion towards more comfortable styles.
Jean Patou began making perfume in the 1930s and became notorious with the revolutionary and luxurious perfume Joy, which was the worlds most expensive perfume for many decades. Jean Patou perfumes are complex, luxurious and engrossing.
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